Studio 10
Weekdays on Network Ten,
8.30am-11am.
IT MIGHT have all of the right ingredients, but a successful breakfast or morning show on commercial television is not an easy venture.
That’s the case when it comes to Channel Ten’s latest breakfast buzz, Studio 10.
Celebrity guests, well-known journalists and even media legend Ita Buttrose can’t save the show from its fate.
It’s just another failed attempt at engaging and attracting a difficult audience but with the exact same formula every other commercial venture follows and it’s the same mistake every time.
There’s no chemistry or connection between the presenters; Ita Buttrose, Joe Hildebrand, reporter Sarah Harris and author and journalist Jessica Rowe.
They are all interesting enough and with plenty of opinions but there’s no spark.
It’s just a group of people sitting around a table talking about the dangers of social media, the latest movie reviews and some generic chit-chat interspersed with ads for non-stick fry pans and mineral make-up.
Just like every other stale morning show that has been axed in the past, there’s nothing new, the discussion is not controversial or ground-breaking, it’s just rehashing old ground.
Studio 10 is disappointing though because there is potential for a good show, light-hearted but informative, much like The Project.
But unlike its counterpart in the evening, Studio 10 doesn’t provide the audience with anything new.
Some of the banter on the weekend for the “best of” edition (an inaccurate description of a poor show anyway) is actually cringe-worthy.
This reviewer caught some of the show again on the weekend with Jessica Rowe and Sarah Harris and swiftly turned it off.
It’s as if the producers told the team to act like they are the best of friends so they “turn it on” when the cameras are rolling – but undoubtedly it just makes the audience want to turn the TV off immediately.
– Danielle Galvin
