.

By Rowan Forster

 It began with a 90-second video clip that inspired 3.9 million British women to get active.

On Tuesday, the “This Girl Can” campaign – spearheaded by VicHealth and the Richmond Football Club – came to Pakenham.

Richmond VFLW captain Jess Kennedy and club head coach Damien Hardwick took centre stage at the Cardinia Cultural Centre to outline the benefits of becoming more active.

The event, which offered a free luncheon, addressed the various challenges women face in embracing their health and fitness.

Alongside panellists, representatives from local sporting and activity groups provided insight as to how women can engage with sports and activities in the local community.

VicHealth CEO Jerril Rechter said if women saw themselves represented on screen, they became more likely to overcome feelings of guilt, shame and embarrassment.

“Over half of Victorian women worry about being judged while exercising and for over 40 per cent this feeling of embarrassment or intimidation is so strong it actually stops them from taking part in sport or exercise,” she said.

“Concerns about how they look, that they aren’t skilled enough or that they should be prioritising their family or work over exercise are genuine obstacles for women.

“However, we know if women can identify themselves in advertising and in the media, they’re more likely to overcome this fear of judgement.”

VicHealth’s campaign is aimed at celebrating women who give it a go, no matter how well they do it, or how red and sweaty their face becomes.

Comments are closed.

Your first stop before buying a home. View the whole picture.

More News

In a bid to ease approaching train pain for south east commuters, the State Government has announced it will gift ...

A men’s shed in Cardinia is set for a significant makeover after receiving thousands of dollars from the State ...

The proprietor of a 41-bedroom male only boarding house in Pakenham’s CBD has withdrawn from a hearing before ...

Councillor Brett Owen has described Cardinia Shire’s contribution to the Officer Recreation Reserve’s proposed community hub ...

In line with their commitment to environment and conservation, the local Sikh community planted over 150 trees at their new place ...

A university student currently earning her undergraduate degree has been announced as the Greens candidate for Gembrook in the upcoming ...

Latest Sport

WEST GIPPSLAND FOOTBALL NETBALL COMPETITION GRAND FINAL REVIEW – OTHER GRADES While it clearly wasn’t Kooweerup’s day in the ...

No one who was at Garfield’s Beswick Street ground on Saturday will forget what they witnessed in hurry, and ...

WEST GIPPSLAND FOOTBALL NETBALL COMPETITION SENIOR GRAND FINAL – THE WINNING CLUB   To Beau Vernon, footy is far more than ...